Exterior business signs can take several shapes: attached signs (back lit / channel letters, awnings, banners, or non-illuminated dimensional letters) or detached signs (monument signs, pole signs or pylon signs). Each one of these signs can be designed for optimum visibility so your business can get the benefits of the improved traffic. Some of the types of signs included in this category are:
- Channel letters
- Monument signs
- Routed letters (Dimensional Letters)
- Awnings
- Pole signs
- Aluminum panels (commercial signage)
- Banners
Industries that benefit from exterior signage
- Private medical and dental practices
- Real estate properties
- Restaurants
- Retail shops
- Manufacturing facilities
- Car dealerships
- Public institutions (schools, churches, hospitals, etc)
- Health & fitness businesses
- Real estate properties
- Restaurants
- Retail shops
- Manufacturing facilities
- Car dealerships
- Public institutions (schools, churches, hospitals, etc)
- Health & fitness businesses
Sign Purposes
- To generate business traffic
- To develop a memory for a location and the products or services available at the location
- To reinforce a memory and extend recall of other advertising efforts
- To ID a point-of-sale
- To attract new customers by prompting first-time or impulse visits or purchases / to increase overall business traffic
- To promote and brand the business location